Squeezing the customers has soft limits and it's always hilarious to watch corporations being oblivious to them.
As it is right now it's cheaper for me to hit up Disney+ for a month rather than rent or buy a new release elsewhere, but as that gets harder the less I'll consume.
Like for years I'd point this out and people were absolutely unwilling to recognize that giving away all their content near free was not a thing that would be around long term.
They want our money but can't figure out how to share between them to get it, so they don't and they reap what they sow.
I predict a renaissance in torrents.
Cable (or satellite TV) was all media creators and watchers having to deal with a small number of middlemen.
Having to have someone come to your house, install hardware, run wiring, have set top boxes, only being able to watch at home at a certain time without a separate recording device…does not sound anything at all like watching media over the internet.