Yup. Especially given their propensity to cancel shows on a whim.
But as more people say that and don't bother watching until there's a whole finished story, then even more shows get canceled earlier because nobody watched the first season.
Aggressively launching lots of shows and canceling the lower performing ones might be a sound financial strategy in the short term, but I don't think it's doing great things for customer goodwill.
That's still netflix's fault. They need to stop expecting the world to flock to their newest shows the moment they are released, there's too much competing for our attention, and instead invest in stories and creators they believe in, and make sure that they're always funding and releasing a complete and quality product. It doesn't matter if a show is only one season, so long as that one season has a satisfying conclusion.
Stories written to span multiple seasons are fine too, but they need to commit to seeing that show to its conclusion. Even if a show doesn't perform very well, some percentage of Netflix subscribers will enjoy it making it an asset for their library and on a long enough timescale it'll be worth it, but if they really want to cancel a show before the story has a chance to reasonably end, they'd be better off removing it entirely from their library. Right now their library is filled with shows that will entice new watchers only to piss them off when they learn the plug was pulled early, or which will sit unwatched by the people who have already heard that netflix screwed the show and its fans over and that's a liability.
The only streaming I'm paying for now is dropout.tv, the little niche service descended from College Humor that only has like 3 shows producing new seasons. But it's consistently great, I'm not worried they're going to cancel after every season, and I'm supporting a small group of creators who all seem like nice people. Win-win-win.
It's not on customers to respect the corporation's whims. Customers vote with their wallets.