Honestly, I wouldn't have minded something like "buy an extra member" if it were introduced years ago. Introducing it now just seems to be a trigger to re-evaluate "is Netflix really worth that much" at a time their content selection doesn't look as amazing as it once did. I'm coming from a background of having recently cancelled my account though, and may be biased in thinking along those lines as a result.

Overall it'll be interesting to see how much impact this actually has or doesn't have for subscription volume. My guess is maybe not as much as the usual uproared comments would have you think.