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It's not just OKRs. That $75m/year consumes attention all up and down and across Google. Lots of things that are slam dunks at a small or medium company are just more trouble than they're worth at most really large firms.

$75m seems like small fish, because it's a really poor monetization $/user, and opportunity cost. Thousands of ideas could generate that at Google.

Counterexample, Google Brain didn't make much money, but they still invested in it and spit out Transformers.

What's the product? Asking for a friend...