I'm sure that we have a basic disagreement here, but I think it's a bad thing to charge insane profit margins. It's called price gouging. Whether or not customers pay it isn't really relevant to that assessment.
> Are the customers idiots who can't be trusted how to allocate their money?
Of course not. But you seem to be assuming that the only reasons people might pay absurd prices for something is because there is no competition or they're stupid. I don't think that's the case. There are a lot of other circumstances where people have little choice but to pay crazy high prices for things.
Personally, I regard this as an ethical thing. I think that it's not ethical to overcharge for stuff. I set prices by determining the cost to produce the thing and adding a reasonable profit margin to that, because I couldn't sleep at night doing it any other way.
> I will operate this at a loss for the good of the public
I am not advocating that any business operate at a loss.