1.1% seems like slap on the wrist or cost of doing shady business. 20% would be more appropriate, then again this seems like political discussion between US and EU.
You can't really fully seperaten EU revenue. I as a European write very intelligent and relevant posts on Facebook, thus people from other regions go there to read them. (well, I don't post anything on Facebook these days, but the point stands)
If Meta made zero money in EU whilst still offering a service to EU users, and still exfiltrating their data, should the fine be zero?
A few years ago I was on around AUD90,000 and driving my wife's car which to me she had failed to register.
I got a AUD990 fine.
So I equate this fine to Meta getting busted for driving an unregistered car.
Not even close to a drink driving charge.