"Those god damn AWS charges" -Silicon Valley.
Might as well build your own GPU farm. Some of these cards, used you can probably get for 6K (guestimating).
Most companies have an AWS account that they can throw on more money at for 'AI research & implementation'. With such an account existing in the first place, along with said price depreciations, the company in question would have to be certain that they'll use said GPUs all the time to make up for the upfront costs they'll be putting up with.
When new hardware comes out, you can sell old one to recover some of the cost.