1) Forcing all their customers to migrate to the online version of their program. Many of the clients I've spoken to were happy with and preferred the Desktop version. The Desktop version is faster and can do more than the online version.
2) Throwing major updates at the online version that hides or moves functionality. I work with multiple clients and based on the client their version of QuickBooks can be very different from another's. Even the same client that has multiple businesses and has to use multiple subscriptions could have a different look. I don't know what drives this at Intuit but it's confusing for me and I'm supposed to be the expert.
3) Relentlessly raise prices. Intuit has been annually raising their prices in what appears to be an attempt to eventually price everyone out of their product. Some clients have to pay 200.00 a month for the advanced version for one feature they need to have for their business! The attitude from Intuit feels like "So where else are you going to go?"
For most of my adult life I've worked as an accountant that works mainly with QuickBooks but I'm worried that I'm going to have to try to find a new way of supporting myself because Intuit appears to be demonstrating by their recent decisions that they don't need to show loyalty to customers or even keep customers. If they can have a few stay on to pay ridiculous subscription fees that's all they need.