This reminds me a lot of the lead up to the iPad announcement. A lot of buzz about a super high price and limited functionality (it’s just a big iPhone!) and the the actual price is significantly lower (though this “leak” is already about half of what the other “leaks” have been estimating).

I wouldn’t be surprised if this is Apple marketing or Wall Street traders inserting information into the news cycle. For Apple, the benefit is obviously to exceed expectations when they release an $800 headset (still expensive, but so much cheaper to someone who had mentally allocated $1,600). For Wall Street, anything to get the stock price to move one way or the other is valuable.