>If 2x single threaded performance the M1 is just an iphone chip on steroids, and the M1 design is indeed a minor tweak of the design by ARM. 2x compared to what? The cortex X3 or a bunch of cell phone CPUs? The M1 is indeed a minor tweak of a Phone processor, with bigger hardware to accommodate laptop/desktop use cases.
Other companies make CPUs that run what people want to run. Apple makes CPUs that don't run what people want to run, and expect the world to rewrite everything for their new toy. That's why MACs have almost no footprint in the real world compared to x86/64. Because my computer is a tool. I have some nails and need to buy a hammer. Apple gives me a screw driver and tells me I'm doing it wrong. It's a tool that can't do the job, so it's the wrong tool. Yes, there is a small niche where Apple is a good fit. That niche, is 7% of the market for laptops for example. Surprise - people don't want an expensive paperweight. They buy tools to solve their problems, not create new ones.