https://www.investopedia.com/articles/investing/021816/why-g...
It's also an attempt to collect a percentage of all transactions, which will be funneled to the usual suspects, here's what led to this:
> "NEW YORK, September 19, 2012 — The Bill & Melinda Gates Foundation, Citi, Ford Foundation, Omidyar Network, U.N. Capital Development Fund (UNCDF), U. S. Agency for International Development (USAID), and Visa Inc. announced today the launch of the Better Than Cash Alliance. The new initiative will call on governments, the development community and the private sector to adopt the use of electronic payments..."