1. He kept trying to get away from the deal of buying Twitter.
2. He only stopped OpenAI's Firehose access after ChatGPT blew up, months after he bought Twitter.
3. He only started looking for AI researchers after ChatGPT blew up, months after he bought Twitter.
If he had a plan, this is not the order of events we'd expect. ChatGPT surprised him. In his mind OpenAI were dying without him, and doing nothing of value.
I also have serious doubts he'll be able to ship a competitive AI at this point. He's too much behind, and he'll have difficulties hiring top talent because he's erratic and unreasonable manager. And panicked.
Oh and also Twitter's not paying its bills and rent.
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Real ways in which Twitter goes "deeper than anyone expects", however, are this: countries like Turkey, India, China bought themselves Twitter compliance by getting entangled with SpaceX and Tesla. But this doesn't go deeper than I realize, because here I am talking about it. It in fact goes deeper than Elon realized before he bought Twitter. Conflict of interest is his modus operandi now. But this won't save him.