I like your “programming at the edge” turn of phrase.

Centralised IT functions have some bearing here at an org level, not just the wider market. It’s vexed because while I deeply believe business needs would be better met locally, we still want a line of accountability on things like security and availability and data integrity that require a bit of longer term thought. Feature factory thinking certainly exists in bigger centralised teams, the kind that accrete management-speak and overbearing agile processes — but it’s also a false dichotomy to say “just build with the business and nothing of value was lost”.