4. The kerning point is a good one - we'll work on that. 5. The original is photoshop text (scalable), but saved as jpg because the gif with transparency had terrible aliasing.
8. Hmm, this one I don't know how to respond to as you object to using meaning for the fonts. Facebook and Google, do they have cohesion between the meaning? 9. One color fonts are used a lot in logos. (Our prior version had 2 colors) 11. Cheap is definitely bad. 12. Hmm 13. The kerning is easy to fix 14. We are fixing that 15. ok 16. I had no idea about the focus-brand logo. The Ottawa font is my favorite font - I use it for all of my firm's correspondence. I found it in 1995 actually - it is beautiful and very easy to read. The font used for the Focus brand logo is quite different - definitely not as elegant as Ottawa.