A little after Microsoft had bought hotmail and was revamping and syncing the UI with outlook, I was travelling and hadn't logged into my account for a few months. The account, my oldest email account, had become my secondary account ever since the launch of gmail.
I logged in to discover that they had wiped all my emails due to those months of inactivity. All my correspondences through high school and college. Hilarious and thoughtful messages from some who had died randomly way too early.
I was so enraged I was rendered speechless. I couldn't even bring myself to try to complain helplessly. It was as if someone just walked into my house while I was on vacation and burned the whole place down with all my life's letters stored in my desk.
As far as I'm aware, it was the first time a large email provider pulled some shit like this.
A few years later--before all those cops playing Taylor Swift songs--when I uploaded a video I made from a wedding to FB to my small network, it was insta-removed due to the music playing in the background.
These motherfuckers will keep stealing yours memories. Because in this era once you record your memory, it is no longer yours -- it's theirs. It's said that Native Americans believed that taking photographs of them would steal their soul.
They were right.