I walk into the grocery store to get some fuji apples. I keep asking for fuji apple" but I am affixed with horse blinders and walked to the cell phone isle by a helpful clerk, and a bunch of iPhones are presented.
I ask the clerk for "fruit fuji apple", and I am escorted to a different isle with all kinds of accessories for iPhone.
I walk over to the fruits & vegetables department, stand in the isle with all kinds of apples, and ask for the "fuji apples" again. The clerk promptly walks me back to the iPhone accessory isles, and leaves me there.
I go out of the store, ask a passer-by where the fuji apples are in the store, she tells me exactly. I walk into the store, go to the exact location, and see the fuji apples.
I put it in my basket, walk to the check out. At the checkout the clerk asks me if I want to include a 1 year protection plan, or purchase a charger for my apples. I decline.
I purchase it, go home and wait for the apples to show up at my door.
Two days later the fruit show up. They are williams pears.