So looking forward to pausing a video on the TV to answer the phone / talk to someone in the room, only for said TV to start blaring an advert at a stupid volume, as I assume the horrible audio level mixing on regular TV will be present here.
There is no problem adtech creates, that cannot be solved by more invasive telemetry.
Well, except for the "invasive telemetry", of course.
But only when YOUR phone gets the call.
Also the TV won't come with a remote. You'll be expected to pair with your phone using an app that spies on everything. And if you want other users to be able to control the TV with their phones, well, that's gonna cost you extra on a monthly subscription. But hey, that's what the "family" plan is for!
EDIT: Just you wait. They'll add "notification" support to TVs, and next thing you know, your TV will be turning itself on to display ads when you're not even watching it.
Oh no no, that would be wasting advertiser money. Not fair. The opposite will happen - the TV will come equipped with a suite of sensors, including "structured light" cameras, which, combined with telemetry from the TV app on your phone, will allow the TV to power down the screen when no one is looking at it, and power down the speakers when no one is within earshot.
This will be advertised as eco-aware, planet-and-wallet-saving Intelligent Smart feature.