Note this strategy is mainly only being executed by Nintendo, who insists on selling their hardware at a profit. I still suspect they are making more money on their software though.
I believe Microsoft And Sony lose money per console sold
I believe Microsoft And Sony lose money per console sold
Sony has always made money on a per console basis after the first year or years. The PS3, I believe, was exceptional in how long it took Sony to start making money off the device, which might have been largely due to the high cost of including the Blu Ray player.