To be fair, it is not 100% clear on my original post that I am not talking about this fine but a previous one. But if you read it carefully that is was I say. And here is Ben thompson on 11th January 2023:
"In short, Meta can not make access to its personalized social media services contingent on accepting personalized advertising; moreover, the company was fined for having done just that, despite the fact their regulator agreed with them that that was acceptable.
I find this decision disturbing for two reasons. First, it seems unduly punitive that Meta can be fined a material amount for an approach that is not only reasonable on its face (more on this in a moment), but also one that its primary regulator agreed was appropriate. GDPR is not clear on this point, and it’s ridiculous that a company can be retroactively fined for not reading the minds of EU bureacrats.
Second, and more importantly, the fact that Meta must offer personalized social networking to users — which uses their data! — but cannot tie that to offering personalized ads — which uses their data in the exact same way, and without sharing or selling that data to advertisers — is a completely arbitrary attack on Meta’s ability to do business. Let me reiterate that point: serving a video or a post in your Facebook feed is no different from serving an ad; it is Facebook that is choosing what to serve you, not an advertiser, who has no access to users or their data. It’s all just bits, it just so happens that some of those bits make Meta money. That, apparently, is the crime here (and a callback to the Google Shopping case)."
Do you still think the EU is acting like a fair player? When in fact they are both a player and the referee? This type of behavior is exactly why there wont ever be any major innovation in the EU. And I live here btw.