Seems like counterintuitive but then again the article does not mention cellphones which is quite enough for many people.
I'm aware this is just an anecdote and n = 1 implies infinite variance and what not, but it's amazing seeing countless people have such a good cellular network they can just ditch broadband subscriptions.
I switched to 4G and got 40Mbps symmetric using a Mikrotik SXT-LTE on a pole at about eaves height aiming at a mast about 5km away. It was cheaper than ADSL, too!
I think a lot of people on here are in the US where you get absolutely fucking *rinsed* for mobile data. Here in the UK it's cheap as tap water.