It's an HDD technology that has to be combined with very specific type of logical volume management and protection workloads, and is very cheap at the tradeoff of these limitations.
To build a large, fault tolerant storage system on top of this "just another HDD technology" as you call it, is not something you can do at home with your normal tools. They did it, and they saved lots of cost because of that.
Do you ever walk into a meeting with an engineer SME talking about a topic which you had to look up on wiki, and because you don't understand what he's saying you dismiss it as "tech mumbo jumbo?" You will be very successful as middle-management at a large corporation.