Even if researchers are wrong initially, because of lack of data, they are still acting in good faith. Which you can't say for people who are spreading made up or poorly sourced information to make a buck.
Society generally frowns upon allowing people to blatantly lie or act in bad faith order to sell products. While that might be a form of censorship, it's one that society largely benefits from having in place.
A researcher or other "expert" should have at least some sense of when the data being used are limited, flawed, or even unavailable.
Under such circumstances, the only way to act in good faith would be for such a person to say something along the lines of, "I don't know" or "It's not possible to say at this time."
Such a person making some other authoritative pronouncement (even with caveats attached), especially if it turns out to be incorrect, should not be seen as "acting in good faith".