Personally, one of the only things I care about is having a smaller phone. I do not want a brick in my pocket. I do not care about screen size.
I switched around the 10 because at the time I didn't like the offerings (too big, too expensive), and got a motorolla. It was....ok? Widgets were great (although now on iphone), but there were a lot of issues. Not that there aren't with iphone, but it mostly felt like I was trading pretty evenly for good/bad.
The phone lasted a few years, but with major call quality issues for the last 2 that I only stuck out because of the hellscape that is the phone market. When shopping for a new one, once again a smaller phone was my only priority, so I got an SE, because I couldn't find a half decent android that wasn't huge.