They kind of do, their reputation is like the AWS of quant firms. Like you might get paid about as well as your buddies in “peer firms” but the hiring standards are a little looser and you have a 50% chance of ending up on a team with a hellish WLB guaranteed to burn you out.
If they want to rehab their image IMO they need to get KG out of the limelight (which I guess this puff piece does) but also fix their WLB reputation.