Funnily enough it's not hard to imagine certain groups of people campaigning to give it rights given people essentially want to create human level intelligence that acts as a slave (including sexual slavery), and once it has rights it becomes impossible to remove it from society and stop it choosing it's own path. This is of course assuming a greater level of capability than where things are at today, you have to ask yourself where all this is heading?

That AI ethics board run by google? Sure, google doesn't want any AI rights, but that's because google is inhuman. Also google isn't human majority.