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Comment by zavulon | Hacker News Reader

I feel like there's a massive PR campaign to get us to check out this app, which is seemingly a yet another todo list without any kind of syncing (which automatically means I won't even bother checking it out). Can someone who did buy the app say whether the hype is justified?

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One of the people behind it, Philip Ryu, is also one of the creators of MacHeist. That was basically a giant sceme to gather a large mailing list of folks. He also works with tap tap tap, who makes use of that mailing list for marketing purposes. He calls himself a designer, but he's essentially an online marketer. And he's really fucking good at it.

I was wondering the same thing. I've come across a multitude of articles (on major sites) claiming this is a "highly anticipated new app".

The funny thing is, I keep reading these articles and finding myself thinking I must be missing something. There doesn't seem to be anything remarkable here.

Aside from the design, which does look pretty good, I'd say there's nothing at all distinguishing about this app.

Guess it just goes to show how far some good PR people can get you.

I bought it, it has some of the nicest interaction design I've seen in an iPhone app, and is worth the 99 cents just to see a product that rethinks some of the interaction metaphors that dominate the platform. I don't see this replacing my todo list of choice workflowy, mainly because it is iPhone only and doesn't follow my todo list metaphor of choice, which is org mode style collapsible outlines.

Geez... Do you know who did their PR? What does a PR campaign like this cost?

Buy?

This costs money? (I just checked, and it does.)

Wow, I'd never pay money for a todo app, especially since Evernote is free.

Agreed.

Requirements for any todo app I'd use:

* Sync across all devices and computers

* Desktop version

Requirements for any todo app, and specially for one that claims to be the "Dropbox of todo lists"

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