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>Others in Gen Z’s top 10 include M&M’s, Walmart, Target, Doritos, KitKat, and Oreo.

Makes one wonder if it's actually representative of the whole gen Z, or just some specific western subset.

It is based on a survey in the US, as stated in the article.

Are age coherts like "gen z" relevant outside of a single country? I don't know if generations would line up world wide. Perhaps "baby boomers" would line up Europe wide becuase WWII ended at the same time for all of the continent.

Sure - there definitely are Zoomers in UK, but I doubt many of them would ever recognize Target or Walmart brands.

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