Because it acted more like a real OS, with user programs calling through driver APIs rather than touching the hardware directly, with the right driver support Windows could run on a 186-based system; one (the Tandy 2000) was used to develop Windows 1.0's color modes because it had a high-resolution 8-color display before the EGA came out: https://www.1000bit.it/lista/t/tandy/tandy2000_ad.jpg
ISA-compatible "clones" of the 186, like the NEC V40 and the "Hornet", did not have the SoC problem and could be used in PC-compatible system designs.