Pretty much. Yesterday I wanted to grab some Fanta for in the park.
A 0.33L can would’ve been too little, but a 1L bottle too much, and a 1.5L bottle far too much. 0.50L was the perfect size.
The pricing?
0.33L - €0.66 (€2.00 per L)
0.50L - €1.48 (€2.96 per L)
1.00L - €1.93 (€1.93 per L)
1.50L - €2.09 (€1.39 per L)
Initially this made me angry, as it is very clear they figured out that the 0.5L bottle is the most convenient size, and put a huge premium on that, as people that need that size (for say, in a backpack) will pay it for lack of alternative. In other words, the price the market will bear.
But then I reminded myself, modern companies will always try to give you the least amount of value for the highest price the market will bear.
This is also why you should never feel bad if you can get one over on a company. Pricing error that gets you expensive shoes for €1? Screw ‘em. Contractual obligation that effectively gives you lifetime for €1? Screw ‘em. They’ll do the same to you whenever they can.
I wish businesses believed in being synergistic with their customers and nurturing loyalty, but alas. Not the times we live in.