Tomorrow's story should be: Customers "disable" their purchasing of HP printers in favor of cheaper, but not as cheap, rivals.
More recently, I decided to buy a color laser printer that can do copying so I do not need the HP anymore and will have the option of doing color prints immediately no matter how many years pass. I brought a Canon. Unlike HP printers, it lets you opt into mechanisms that disable third party toner. I just did some of the first prints with it and it is really nice.