Well, how do the shrink-wrapped EULA's work when you sell a computer? What is Microsoft's position on you selling your windows license to a third party? I expect that car manufacturers will eventually take a similar line. But it won't be a big deal for very long. As we will soon all be paying subscriptions to use our cars, license transfers will be balled up into the transfer fees paid when you move your ongoing subscription commitment to the person buying your physical car. The manufacturers will supervise the process.