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Not sure you can do anything more unpopular than lay off 80% of your workspace, saddle your company with 13B debt and drive away advertisers only to bet everything on a $8 subscription paid by right wing simps. Like, what else unpopular would he need a scapegoat for?

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I bet he's gonna give it a go though!

Twitter has 400m users. At $8 that's $3.2b/month, $38b/year. This might be a decision most social networks didn't take, and an unpopular one, but if it works it can have massive payoff.

How many are currently paying for Twitter Blue?

Best estimates are "somewhere around 450k" which is $3.6M/month or $43.2M/year. Which is only $956.8M short of the $1B/year debt servicing he saddled Twitter with. It's a GENIUS PLAN.

It's pretty clearly not working

Based on what quantifiable criteria?

All of twitter's usage records were broken after he bought it. All of them.

Which was November 2022, I think? Not entirely uncoincidentally, one of the most controversial World Cups of recent times was just about to take place which always generates a surge on social media platforms...

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