Impressive and wise repurposing. When you said "longtail leads from the SEO", Dan, do you mean that eventually something like this page would rank well for queries like 'html for mail' and related terms (and push leads and traffic to Airtime)?

Assuming that's the case, it may help to make more reference to terms like 'Apple' and 'Mac' (on the page and in your HTML) that people may include in a query when looking for something like this. From glancing at the source, it seemed like adding those sort of terms and others from using the Google Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) might be useful. Eventually it would be a great case study to see data and how well something like this works for you in driving qualified leads.