Do LLMs Understand User Preferences? Evaluating LLMs on User Rating Prediction
arxiv.org
arxiv.org
My main evaluation metric is area under curve for predicting “will I like the item?” but that metric doesn’t necessarily correlate to satisfaction. I’ve done a round of improving the model to add another percentage point to my AUC but right now that’s a distraction from targeting annoyances such getting 10 articles about the same news event.
The real frontier is “sequential recommendation” where all the literature seems to come from China and India and I fear there will be a “missile gap” for e-commerce in the next few years. (e.g. the state of the art in e-commerce in the US is “You’ve subscribed to Prime for 15 years and they figure you’ll subscribe to Prime for 15 years even if two day shipping is downgraded to five day shipping”)