FUTO makes sense in terms of it comes from "FUTurO", in the context of Future, but I see the organization changing its name if it is going to become a large player - just having "FU" as the first letters is a bit unuserfriendly (although I realize that they probably want to signal that they are saying FU to the other companies they are competing with), and I won't even mention that it is oddly similar to "FUPA", maybe the founder(s) wanted to use this as a joke of some sort? Similar to Elon combining his model letters into "S3XY".