One of my biggest gripes with the tech critique of Rushkoff (and Doctorow for that matter) is the insistence of bringing in their leftist politics into it. Go talk to any laissez-faire capitalist of the techs problems as they present them they would agree with them. The biggest problems today of tech is that the big corporations are doing regulatory capture and rent-seeking. Heck even going with the aspect of big corporations using behavior modification techniques for profit would have libertarians going WTF.