Google and their associated properties have felt stagnant and boring for a long time now. Imagine if everything they had announced at IO 2023 had instead been announced a year ago, prior to ChatGPT becoming a household name. They had all the money and talent in the world to reinvent themselves, but chose instead to rest on their laurels. IO 2023 could be summed up with "we're going to be doing everything Microsoft has already started doing".