What sucks about it? I don't have any desire to buy it. I just don't need another alarm clock yelling at me in the morning. Plus it will only be a matter of time before I learn how to ignore it, like I have done with every alarm clock before it.
What is my pain that I would like a new alarm clock to solve? I want an alarm clock that wakes me up in a natural way. I want it to pull me out of my REM cycles gradually so I am ready to get out of bed, not jarred out of bed.
If you told me that you had done research on REM cycles and that it takes x amount of time to move from one level of sleep to the next. And that your product plays music softly, then increases in volume in natural increments for the human mind. If this was the problem you were solving, accompanied with the wireless kill switch, then I would be very excited about this product and would consider shelling out my hard earned money for it.
I would even be okay if you couldn't solve this problem, so long as I knew that this is the problem that your alarm clock will eventually solve. I would expect the alarm clock's software to be updatable, so as you get closer and closer to perfecting waking up, my $135 alarm clock will get better at it as well.
I hope this feed back is useful to you. Good luck to you. It looks cool, and it is a neat idea.