I'd never heard of any of the "plenty of choices"... probably because I don't have an iWhateverYouHave (are they for the Apple TV or phone?).

Dropping my cable service provider wouldn't be "breaking up with my TV" either. I like my TV. I watch Netflix and YouTube and Amazon VOD on it. It's a nice screen for that.

Edit: After checking your profile, I also find it distasteful that you distribute this petition and sign it "A Frustrated TV User" when you're the author of one of those video apps you link to.