Reasons for not going Youtube Premium -
1) Don't want Youtube to connect me to my real identity. I browse incognito, or using alt IDs.
2) Many creators I follow are demonetized.
Why should I reward Youtube ?
If I want to pay, I would rather pay them directly. It's their content that I watch.
3) I have seen a Ton of financial scams for targeting poor people using the names of Credible Top Brands in the country . The fact that Youtube approves such shady Ads doesn't feel right to me.
What's the alternative ? Instagram Reels and TikTok already rule short form videos.
If they can introduce a better Search Experience and a Long Form Video product, there will be a credible competitor to Youtube.