Many small businesses seek to treat their employees well. It's not out of some ulterior 5D chess profit seeking scheme, nor is it out of naivete of the fact that they could earn more. But simply out of having some degree of social values and ethics. Wanting to make a profit or to become rich, isn't the same as being willing to screw everybody (or anybody) over in pursuit of such.

In America today only 57% [1] of people have a positive view of capitalism. And that percent is only that "high" thanks to much older individuals who are probably envisioning our capitalism as it was in the past, before MBAology became the default corporate worldview. Take only 18-29 year olds, and 40% have a positive view. What do you think's going to happen as the older generation dies off?

Capitalism is not sustainable without more of society pushing back against sociopathy. Normalizing it because 'this is how big companies act' isn't going to normalize it, but simply turn people against capitalism - and ultimately bring us closer to swapping over to ["this time it'll be different"]ism iteration #73 or whatever.

[1] - https://www.pewresearch.org/politics/2022/09/19/modest-decli...