People don't want to pay for subscriptions because everything has become a bait and switch with infinite tiers!
Whether it's the local newspaper, or a mega-tech company's corporate offerings.
I tried subscribing (online) to my hometown newspaper within the last year. And a major national news publication.
You know how people say (or used to) that the garbage on the internet is the fault of the public for not being willing to pay for good journalism.
Well, guess what? You pay, you're just a sucker, probably senile and out of touch, so every third thing you click on is still behind a pay wall in the hopes you'll upgrade.
And, you know, it's being done to big dumb corporations with all the software-as-a-service offerings, and they're sucking up your tax dollars from government the same way. I don't want to name names, but the entire game seems to be slicing up features randomly and making up excuses to charge more for almost every one.