>It's not handed to you for free, there's an implicit condition that you watch the content and the ads that are served with it.
No, there isn't. The web was designed from the beginning to allow the end user to have control over what content is and is not displayed. It isn't television, radio or magazines, the platform owner doesn't have complete control over the layout and display of the content they serve. There is no condition, implicit or otherwise, that the end user will pretend they're consuming an old media product just because web platforms can't move beyond old media models of revenue.
None of which require viewing, reading or listening to the ads, either. Ads have always been a gentleman's agreement.
>Too many people don't do that and that's why YouTube is now testing blocking ad-blockers. You reap what you sow.
No, Youtube is going to reap what it sowed, because no one is going to turn off their ad blockers. If their platform was worth paying for, everyone would have moved to the paid tier by now. Google bought a free video service and tried and failed to monetize it to the point of nearly ruining it for content creators with their puritanical rules, arbitrary demonitization, opaque to nonexistent support and restrictive algorithm, but no matter how much they squeeze the turnip, it won't bleed enough for them.
That's not our problem. We'll gladly support content creators directly through Patreon or other means, but Google can get fucked.