i don't even hate ads or the idea of targeted advertising in theory but 20+ years into the panopticon and the company that has the most information about my purchasing habits, interests and dislikes still has never shown me any advertising that was even remotely relevant to my life. i still have better odds of seeing something i actually want to buy just by flipping through the paper and those adverts don't demand that i put my life on pause just because corporation x spent a whole lot of money on a branding campaign that is annoying, unfunny and makes me hate them and their products.