YT Premium only makes the problem worse by requiring you to log in using an account that is tied to your real world identity and was used for payment processing. You just end up giving more data points to Google to track you, cross-reference with other sources and shove more ads in other platforms, still get native ads, and Google can just add their own ads later (as it is happening step by step with streaming companies).

I don't run an adblocker on my phone, YouTube Music is included and the creators still get paid.

You can watch on all of your devices, even the ones where setting up an ad-blocker is non trivial or impossible.

Actually better, because I share it with my family and no one has to deal with installing / configuring adblockers on different platforms (mobile app, TV, laptops whatever) It also includes Music so together I think it is a pretty good deal. Prices in some countries are ridiculously cheap as well (<$2 monthly in India, Turkey) , but of course that could change in time.

My only problem is the sponsored content in youtube videos, I would give some extra money to skip that crap as well.

In theory, but you actually help the creators you enjoy watching.

Well, my hubby’s iPad and our iPhones don’t support ad blocking on YouTube, nor does my Smart TV, so…ad blocking only works on 1/5 of my husband’s devices and my own would actually be effective with ad blocking, for one…

(And before you say ‘just switch to Android’, I’m an iOS/WatchOS dev and a music producer for a living - if anything with the recent announcement of Logic on the iPad, I’ll be buying another iPads not reducing them…)