"You can't eat just one." Fortunately I seem to be able to easily resist the lure of potato chips/crisps and actually feel full after eating a few of them. I think the greasiness or fat content helps. I can enjoy the hyper-palatable salty, savory and spicy versions but a 200kcal bag is really overkill.
But some hyper-palatable foods are so well optimized that they can be really hard to resist; they press all of the buttons of deliciousness while making you hungry for another one.