What was the final straw? Did you go full Apple instead?
Nest was such a great product and brand, and Google completely fucked it up.
I wouldn't say there was a definitive final straw. It was more of a death by a thousand cuts. Everything getting shittier and worse over time. Pixel phones originally were great, but I really wanted a great 1st party watch. Pixel Watch finally came out and it was lightyears behind the Apple Watch.
Software integration wise across the entire ecosystem as well. Google has been promising it, but Apple seems to have actually delivered it.
The Nest stuff hurts though. I've invested well over $3k in various Nest devices over the years, and to see what Google has done to the ecosystem is a shame.
But yes they’re moving into ads. It seems to be “over the top” revenue for them, not a core revenue stream like Google. Apple is basically taking any free internet connected endpoint they provide and tossing ads in (news in stock app, App Store, etc?). It’s annoying but it’s nowhere near as invasive or impactful as any other advertising giant (Google, Meta, Amazon, etc). They’re also way less invasive at tracking you - but they’re as equally opaque at telling you.