I've never once had the need to write a demand letter, so if I ever need to, I'd expect to be a one time thing. I definitely won't need a monthly service.
How does that work in this case? Does it mean I'd pay $19 and then cancel the monthly service?
Alternatively, you can cancel immediately if you'd like. It's standard stripe portal with 2 clicks or so. You will get a renewal reminder 7 days before it charges next month.
People who subscribe tend to find a lot of little annoyances with companies/refunds/travel stuff (airlines are a big one) that more than pays for the subscription. But feel free to use as is best for you.
Have you heard of airlines doing that?
FWIW I did contact their CS & social media and basically got told "too bad you got some wrong info..."
I personally think you could charge more if needed. Dealing with legalese and paperwork is a huge, huge headache to most people. Nicely done.
I've done plenty of growth hacking before, and our subscription flow is not trying to do that.
First: customers looking for their service are likely to be noisy and costly if the business screws them. The business is selecting for fractious customers so the business needs to be careful.
Secondly: the business is a specialist in the art of dealing with small claims. If a customer needs to make a small claim against the business, the business understands the system in depth, and can defend itself better than most. Although I would also expect the business understands the financial costs better, and perhaps are more refund friendly than other businesses might be.