an authenticity checkmark for email? simple yet effective. wow it took us way too long to arrive at this answer (laugh+cry)
But if the BIMI carrot gets people to properly adopt DMARC I’m all for it.
Maybe. But maybe people have by now learned that there is lots of junk mail not worth opening.
I personally don't answer the phone any more unless the caller is on my contacts list. I do the same for email, although some of them I read. But with this new feature I would have a clear rule, don't even open it unless it comes from verified address.
This new feature would mean I have 3 types of incoming emails:
1. Mail from people in my contacts list
2. Mail from people who are not in my contacts-list but who are verified by Google.
3. Everything else, is junk