It's so predictable that it's frustrating to see people who should know better falling for it. Of course it's a fresh feel without the trolls. It's not open to all yet, so of course it is.
I don't know why they expect it to turn out any differently, it's hard to take this tool seriously.
Facebook was fresh once too. It was invite only for elite universities so everyone had roughly the same expectations for where lines were (they were not in acceptable places, but homogeneity helps with that).